Choose ONE of the products that are listed below. Product Firm/Brand 1 HomePod Apple 2 Switch Nintendo 3 Supersonic Hairdryer Dyson 4 Coffee Pods Nespresso 5 Milk Ashgrove (Tasmanian brand) 6 Lego Friends LEGO 7 Model S (car) Tesla 8 Bottled water Thank you 9 Toilet paper Who Gives a Crap Set your assignment out by using these headings: Introduction Target Market Positioning Product Price Place Promotion Recommendations for improvement Conclusion
You should have a minimum of ten (10) academic references (students may also cite non-academic sources, such as industry websites but these are in addition to the minimum required 10 academic references).
Task
Put yourself in the place of a marketing analyst, and critically assess the marketing mix (the 4 Ps) of ONE product offering from a firm (see list below).
Specifically, you are required to investigate and discuss:
The target market for the product and how well the firm has designed its offering to meet the needs of the target market
The positioning of the offer (and this will include a discussion of the competition for the product)
You will also then discuss in four sections: the actual product, the pricing strategy used by the firm/brand, the distribution of the product (the various ways and locations it can be purchased by consumers) and all the promotional strategies that are used to advertise and promote the product.
Your critical assessment of the firm’s marketing mix strategy for that particular product will give rise to your recommendations of any improvements that could be made to enhance customer value.
Note that you must choose ONE of the products that are listed below.
Product
Firm/Brand
1
HomePod
Apple
2
Switch
Nintendo
3
Supersonic Hairdryer
Dyson
4
Coffee Pods
Nespresso
5
Milk
Ashgrove (Tasmanian brand)
6
Lego Friends
LEGO
7
Model S (car)
Tesla
8
Bottled water
Thank you
9
Toilet paper
Who Gives a Crap
Set your assignment out by using these headings:
Introduction
Target Market
Positioning
Product
Price
Place
Promotion
Recommendations for improvement
Conclusion