You have been summoned to help Brad Dickerson develop recommendations for how to improve or turn things around at Blue Apron prior to the next earnings call. As you prepare your recommendation (to Mr. Brad Dickerson), be sure to consider the following factors:
•What can Blue Apron do to increase customer profitability?
•What customer metrics should Blue Apron use to improve customer value and overall performance?
•What are Blue Apron’s opportunities and threats?