Your project in MKT 101 is to invent a new product (good, service, or idea) to market and a marketing plan to discuss all key elements to have a successful product. You may modify an existing product or invent a new product. You will need to plan the marketing of this product using all of the items covered in the text including: market studies, target market, pricing, test marketing, focus groups, packaging, promotional material, distribution plan, etc.
You will need to present a “pitch” to the class as a focus group, online classes will post their pitch in the Discussion Board. You will need to gather survey information from the class (Survey Monkey is a great website to help develop a survey – http://www.surveymonkey.com). Your presentation should include a prototype of the product/or mock representation, slogan if applicable, and a marketing plan discussing the target market, pricing, how you arrived at the target group, price, etc.
Organization
a. The structure of the plan is clear and easy to follow.
b. Ideas flow in a logical sequence.
c. The introduction provides sufficient background on the topic and previews major points.
e. Paragraph transitions are logical and reinforce the flow of thought throughout the pitch.
f. The conclusion reviews the major points.
Format
a. The plan, including citations and the reference page.
b. The plan is laid out effectively and uses reader friendly aids (e.g., sections, summaries, table of contents, indices, and appendices) when appropriate.
c. The plan utilizes references appropriately.
d. Features such as headings and italics aid in the readability of the plan and are not overused.
e. The plan is neat, with attention given to format requirements.
Grammar, Punctuation, and Spelling
a. Rules of grammar, usage, and punctuation are followed.
b. Spelling is correct.
Readability and Style
a. Sentences are complete, clear, and concise.
b. Sentences are well constructed, with consistently strong, varied structure.
c. Sentence transitions reinforce the flow of thought.
d. Words used are precise and unambiguous.
e. The tone is appropriate to the content and assignment.