a) Assess what you believe to be the most important aspects of the internal environment at General Mills. Do
not try to analyze every aspect of the internal organization — rather, identify a minimum of two internal
strengths and/or weaknesses. Do your best not to repeat the observations made by your peers, although you
are encouraged to build on each other’s observations (or to disagree).
b) Complete your SWOT by integrating the external environmental analysis you completed in Week 1 with your
Week 2 internal analysis. Use your SWOT to conclude whether the organization’s overall outlook is more – or
less – favorable.
It is very important for a company to assess its strengths so that it can use them to neutralize (or better yet, to
eliminate) environmental threats and take advantage of opportunities. The organization must recognize (and it
must work to shore up) its weaknesses so that opportunities are not missed, and such that threats are much
less likely to put the company at risk.