Create a Product Launch Plan in a Word or PDF document. The Product Launch plan will be for the U.S. market. Include the following in the Product Launch plan. Leverage opportunities to demonstrate marketing management learning by using expert testimony and scholarly sources to support your points or definitions. Always follow APA guidelines for formatting and proper use of citations and references.
Plan, Part 1:
Decide on a product that this plan will be for. Create a new product or a variation of an existing one.
Assess the market needs for this product or service. What value does it offer?
Choose a target audience and include a description.
Develop a brief SWOT analysis.
Analyze potential or existing competition.
Evaluate the potential growth rate. Look for information on similar products or services to come up with a growth rate over three years.
Develop a 5-question research survey instrument including potential answers for closed-ended questions and scalar questions that you will use for the final marketing plan. The questionnaire will be used to collect additional primary data about buyers. Set at least one goal for this survey.
Why is it being conducted?
How will the team benefit from the results in terms of planning and decision-making?