As an ambitious student studying Business at University, you decide to start yourown small business to be based in Zone 1, London. The business will be online andhave a bricks & mortar presence.You will not be embarking on this business alone, you have a business partner, apragmatic and experienced entrepreneur, who will fund the seed-money for yourbusiness and will exert his/her influence in business networking and establishsupplier & distribution networks. Most of the decisions related to the businessoperations will be under your care, including the all-important marketingdecisions.Your business partner and you have done extensive research (including secondaryand primary) to determine a gap in the market. You are not yet fully committed toa particular type of product category to sell but have decided that you only havethe funds and resources to specialise on one type of product category. Thechoices are:1) Bespoke recycled furniture.2) PC and Console games reseller.3) Low Calorie Gym supplements and food-replacements.4) Vegan and organic make-up for women.You must choose from ONE of the product categories above as the focus of yourbusiness.