What is the demographic (age, gender, ethnicity, etc) of your product or service that will provide value? Does the target market customer have the disposable income for long-term? Explain.
Explain all 4 areas of your product. What is the product? How did you determine price to sell it? How do you plan to promote the product? Where are the places you plan to distribute your product (online, or brick-and-mortar).
Who is your direct competition? Does your competition have any advantages over your product? Who is your indirect competition and how will it effect your bottom-line?
How do you plan on selling your product? What kind of marketing strategies will you use?