Choose a publicly traded company in an industry that interests you to study. The company should produce a minimum of $100 million in revenue.
Introduce your chosen company. Conduct research and provide a thorough overview of your chosen company. Include facts, figures, financial information, etc. Make a good first impression.
Step 3: Role Selection
Choose one of the following management roles as a lens for your analysis:
Supply Chain Manager
Operations Manager
Procurement Manager
Product Manager
Logistics Manager
Customer Experience Manager
Marketing Manager
Provide a detailed overview of your chosen role. Conduct research and explain how your chosen role relates to the contemporary value chain. In presenting your analysis, be creative and present facts, figures, financial information, responsibilities, etc.
Step 4: Mind Map Development
Create a mind map that visually represents the contemporary value chain in relation to your management role and the organization you have chosen to study. Be creative.
Identify one product your chosen organization offers to map its relationship to the contemporary value chain.
Include key components such as leadership, culture, procurement, technology, and information management, and how these elements interconnect within the value chain to create a competitive advantage.
Identify and compare key elements of your organization’s contemporary value chain.
Identify how each key element of the contemporary value chain relates to customer needs and customer value.
Connect each element of your mind map to various research sources that support your analysis.
You may use a mind mapping tool of your choice. There are many options. Discuss potential tools with your instructor.
Step 5: Mind Map Slide Notes
Explain your mind map thoroughly, demonstrating high levels of critical thinking, problem solving, decision-making, and analysis skills.
From the perspective of your chosen management role (e.g., product manager, supply chain manager, operations manager, etc.), explain the purpose, influence, specific functions, and processes within the value chain in relation to your chosen organization.
Identify key stakeholders (employees, customers, suppliers, etc.) and map their relationship to the value chain.
Assess how strategic value chain integration could manage stakeholder needs and concerns.
Include insights from industry reports, market analyses, and academic research that provide a deeper understanding of how mergers influence value chain dynamics.