1. What does Potter Mean by “The Information Problem”? (p. 3)
2. What is Mental Hardware and Mental Software (p. 6)?
Chapter 2
3. What is Self-Programming (p. 29)?
Chapter 3
4. Explain Why Audience might Desire a Particular Effect (p. 38).
5. What does Potter mean by Physiological Type Effects? (p. 42)
6. Explain what Potter means by Macro-Type Effects (p. 43)?
7. How Does Media Consumption Affect Family Bonding (p. 44)?
Chapter 4
8. Explain Potter’s Baseline/Fluctuations Model (p. 56).
9. Why is Complexity an Issue in Assessing Media Effects (p. 63)?
10. Explain the Weather as an Analogy for Media Effects (p. 67).