Develop a social media marketing plan for a consumer packaged good or service. Examples include food, beverages, cosmetics, medication, clothes, cleaning items, and personal care products.
• Write an executive summary (50 – 100 words).
• Identify your target market and the product (good/service) that you would like to market.
• Analyze the environment (economic, social, technological, legal, political).
• Analyze the competition.
• Choose the social media platform(s) that will be used.
• Develop content for the social media platforms.
• Schedule implementation of plans.
• Decide on metrics to measure success.
• Provide any relevant appendices.