Social media is both an important business tool and a source of potential liability. Anyone acting on behalf of another is an agency. When it comes to a business’ social media presence, an employee can be seen as an agency, which can lead to legal issues. Many companies, especially large organizations, have social media policies. Managers at every level need to know how to communicate with their employees about the company’s social media policy and to keep the company’s public relations in mind.
Research a company’s social media policy and then answer the questions below based on your personal experience and research.
Based on the policy you found, how can an employee’s use of social media positively or negatively affect their company even if done on their own time and from their own personal account(s)? What legal method could the company use to mitigate exposure?