Create a digital advertisement that provides an emotional appeal to reach your target segment of customers; influencing them to buy your product. Include the following elements in your ad:
A logo and/or slogan
A headline
At least 300 words of body copy listing 2 features and 2 benefits of the product
A visual communication element
A 500-word summary of your creative intent that includes:
The target market’s demographics and psychographics; and how the creative ad connects with the selected customers.