The purpose of the Final Paper is to have you assume the role of a new CEO of a public, fictional company. The Paper will demonstrate how you will lead, and create a strategic plan. It should:
Discuss the competitive advantage of the company.
Identify the strategic management process and the reasons for choosing this methodology.
Describe how shareholder value is created.
Discuss what types of strategic alliances will be created, and the reasons why.
Discuss what will be done (nonfinancial) to motivate and inspire potential employees to work for the company.
Discuss how the collection of strategies discussed in the paper sets the company apart from the competition.