Adapting to the Audience

Adapting to the Audience

The post has two asighnments

1:Adapting to the Audience

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Introduction
You may find yourself speaking to an audience diverse in age, gender, culture, and various other characteristics. How will you adapt your information to connect with
such a diverse audience?

Brandon’s Persuasive Speech,

Questions:
Describe any “diversity moments” (instances in which the speaker should have given more thoughtful consideration to audience diversity) you found in this case study.
What are some of the diverse characteristics Brandon should have considered about his audience?
What assumptions did Brandon make about some of his audience members?
What strategies should Brandon have used to adapt his topic to his audience?

Give specific examples of “diversity moments” in the case study describing how the speaker should have given more thought to the diversity in the classroom.
Define the demographic diversity that exists in Brandon’s audience.

Case Study: Brandon’s Persuasive Speech on the Benefits of Video Games

Brandon is currently enrolled in COM-231 Public Speaking at the local community college. He is excited to give his persuasive speech on the benefits of video games.
Brandon hopes his speech will at least influence his classmates to accept that playing video games offers many psychological benefits. Gaming is not only a hobby of
Brandon’s, it is at the center of his social life and how he spends most of his time when not working on assignments for school or attending class.

Brandon begins his speech by asking the class, “How many of you enjoy playing video games?” About half the class raises their hands and Mary, a middle aged mother of
three, rolls her eyes. Brandon responds to Mary’s nonverbal message with, “Ladies, I realize that most video games are macho but think of the fun the men in your lives
can have with video games. They will want to stay home with you rather than go out with friends.”

Brandon continues by discussing a study that shows how young children need play to stimulate their cognitive abilities and he explains that video games can contribute
to peer acceptance and social competence. He describes how some video games allow you to play against other gamers through the Internet so you can engage people from
all over the world. Henry, a recently laid off social worker, looks at his watch as Brandon describes the options the world wide web offers to fans of video games.

Brandon concludes his speech by summarizing the many benefits of playing video games and assures the audience that it is inevitable that each one of them will have
access to some sort of game through the wide range of technology available today. He leaves the audience with the clincher, “Embrace technology and embrace the world
of video gaming.”

2: Quantitative Research Report: 2

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Assessment 2: Quantitative Research Report

Evaluate students’ ability to conduct and report quantitative research. examine relationships between independent and dependent variables, and when doing so, create
and test at least three hypotheses. Broadly, students will be expected to perform the steps outlined in the marking criteria below (statistics).
It is essential that the Conclusion presents the findings in a way understandable to the lay audience who are not familiar with statistics, and it discusses the
limitations of the study.

Before embarking upon this work, the assessment will be discussed fully in one of the sessions.

Marking Criteria
For the report, the marker will be looking to see evidence of the following:
An explanation of the chosen research questions. There should be at least three testable directional hypotheses.
For each hypothesis:
1. Identification of dependent and independent variables, and justification for the variables chosen
2. Comments on the distribution of data (e.g. outliers)
3. Clearly report descriptive data for the variables, including means and standard deviations where relevant
4. Rationale for choice of test
5. Report and interpret findings in the appropriate manner. Accept/reject hypothesis

In the report, it is essential that:
1. At least one test of association/correlation will be performed (e.g. parametric: Pearson’s r; non-parametric: Chi2)
2. At least one test of variance will be performed (e.g. ANOVA)
3. At least one test looking at sub-sampling into different groups

In the report, it is essential that the Conclusion section
1. Summarises findings in a way that is understandable to a lay audience and
2. Identifies weaknesses in the study such as limitations of the data set.
Finally, please note that sophisticated tests such as a MANOVA and/or a multiple regression can be incorporated, but are not essential.

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