Topic: AIDA Model in Social Media
Each student will submit a final term paper in APA style (minimum 10 pages excluding title page, abstract, and references), applying a theory (or theories) covered in
class to a real world mass communication or strategic communication situation. Once the current literature has been explored, the student should come up with an
outline to present the findings of the literature review.
Your final paper should have the following sections: Title Page, Abstract, Introduction, Literature Review (divided into subheadings as appropriate), Discussion, and
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