1. Analysis of a Major Strategic Bet Under this option, the paper should apply course ideas to analyze a major strategic bet by a firm. Examples of strategic bets that you could discuss would be a decision to introduce a new product, a decision to reposition an existing product, or a decision to expand capacity. You may choose bets that firms have already made or those that firms are still contemplating. If you choose this option, special attention should be given to the strategic implications of the expectations that firms seemed to have about the future actions and reactions of competitors, i.e., did firms seem to act naively, ignoring potential competitive reactions, or strategically, taking competitive reactions into account? Examples of reflection papers that have chosen this option include: Boeing’s decision about whether to launch a super-jumbo jet, Gillette’s decision to introduce the Mach 3 shaving system, Amazon’s purchase of Whole Foods, McDonald’s launch of McCafe, Apple’s launch of the iPhone, Googles launch of Google Fiber, …
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