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Attention is a cognitive function that plays a central role in almost everything we do throughout the day. Based on this week’s readings, discuss the area/aspect of attention that you think is most important for or most influential on cognition. For example, when is vigilance or divided attention important for cognitive processing? Or how can unconscious processing influence our perception of an item? Be sure to support your opinions with specific terms and theories from the readings. How could you apply the ideas you have discussed to different settings, for example, in driving or advertising?

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