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Business Model Essay

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An essay requires the systematic investigation of a topic and the development of a written argument. Essays assess cognitive and research skills. Essays are expected to develop coherent arguments, be founded on thorough research and provide insight into the topic area.
You are to prepare a position paper choosing any 2 of emerging marketing strategies identified in the Assessment guide available on iLearn, plus any 2 of marketing models, tools and techniques available to assist marketing practitioners as they both develop and put their marketing strategies into practice. Each of the four concepts must be given equal weight in your paper (i.e. 1000 words each). That is, 1000 words (+/- 1-0%) per concept. Use diagrams, charts, formulas where appropriate.

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