CRUISE is GM’s subsidiary to create electric cars and ride-sharing services. https://www.reuters.com/article/us-gm-cruise-ceo/gms-incentive-plan-for-cruise-chief-points-to-ipo-sec-filing-idUSKCN1PW01C?__source=newsletter%7Cmorningsquawk
Provide a set of guideline companies (also known as comparables) from which we could develop pricing multiples (such as P/E, P/B, P/Sales, P/EBITDA) to value the Cruise unit. Incidentally, this valuation exercise actually arises in GM’s goodwill impairment testing. I will be posting a case that I am writing on this topic.