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Campaign

Order Description

Assessing campaign
Can you see clearly the aims & objectives of the campaign – what is the campaign trying to convey?
Who are the target audience; how is the audience profiled, if at all?
Is the media appropriate for the campaign; how would you assess its suitability?
What about the message, what positioning strategy is at work here? Is the campaign exploiting emotional or rational side of the audience?
What about the message itself, does it engage and involve the audience? How well does it work in your judgement?
What data is being captured?
How can the campaign success be measured?

COCA COLA campaign that was done in Australia. The aim of the campaign is to connect with the young adults and teenagers as they have lost market share they wanted to gain it back. What was there objectives what did they want to achieve from this campaign. “Lost market share”

Main body:

What side of the brain are they targeting in this campaign left brain or right brain. “IF IT WAS RELEVNANT TO USE”

Media they are using: blogs, facebook and media: “YOU CAN ALSO SUGGEST OTHER MEDIAS SUCH AS SNAPCHAT AND INSTAGRAM” you also can mention that they did not use it earlier on because it was not really used on that time when they launched the campaign. You can use AIMRIGHT here to list the different medias they could have used on a graph. How “Creative” where coca cola when they launched this campaign.

Branding,

Positioning

Campaign evaluation how can the campaign be measured if it is successful or not and what type of data could have been collected.

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