Description
all sources and info needed for assignment will be provided through pdf files and a screenshot that i will give**
1.Discuss three ways in which Keller’s (1993) model components (from our reading) on brand equity relates (or not) with the creation of the Flying Pig brand and explain why for each one (6 points)
- What is the positioning of the Flying Pig marathon in the mind of the consumer and how the “new breed” of marathon runners influenced that positioning? (2 points) How did you reach that conclusion? (1 point)
- List four elements of sport (Figure 7. 1 from our chapter reading) tied to the Flying pig marathon “product”? (4 points) Explain why you select each of these four (4 points).