Which sociocultural factors have affected KFCs global expansion? (2 Marks)
Compare KFCs growth strategies in the United States versus China. (2 Marks)
Based on you understanding of the BRIC nations, should KFC consider expanding more aggressively into (a) India, (b) Brazil, and (c) Russia? What national features of these countries would provide reasons to support or contradict such an expansion strategy? (2 Marks)
Critical Thinking
Grocery chains such as Abdullah Al-Othaim Markets track consumers purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers? Chapter-10. (2 Marks)
Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11. Chapter-11 (2 Marks)