Case Study: Leveraging Big Data

This case study discusses the use of predictive modeling to assess consumer buying habits based on their location, shopping preferences and
internet browsing history. This assignment is designed to make you think critically about the future of data analysis and predictive modeling and
issues that may arise (or have already arisen) with this data collection method.
Case Link: https://www.dezyre.com/article/big-data-use-cases-how-paypal-leverages-big-data-analytics/231