Companies often use celebrities and personalities to boost their image

Companies often use celebrities and personalities to boost their image. In this discussion, imagine you are the Head of Marketing for Tesla, and you want to convince the 25-50 demo to buy your cars. Which person would you choose to build an advertising campaign around? Why? What channels would you use to reach your target demo? How would you use your celebrity? How can a spokesperson enhance a marketing campaign? What are the important considerations? Give an example.