Comparative advertisements from magazines or online banners.

 

1. Choose two (2) examples of comparative advertisements from magazines or online banners. You can use dove and any other skin care product or Verizon Vs spectrum internet services

Describe each ad in detail.

Analyze each ad in terms of why you think the advertiser used a comparative-advertising format and whether you think the advertisement is effective.

Use examples from the ad to back up your position.

2. Choose two (2) YouTube videos with brands that you consider humorous. Here you can use any two sport drinks ads or any two well-known chips food ads.

Describe each video in detail.

Is the use of humor appropriate for the brands advertised in these videos and given their likely target audiences? Why or why not?

 

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