Conducting a Brand Audit

  Based on your research of the two companies’ brands, write an eight to nine-page report (four pages on each company under its own heading, and each brand element discussed and supported separately under its own subheading) that addresses the following branding elements (see attached): 1. brand personality 2. brand image 3. brand identity 4. brand differentiation 5. brand positioning 6. brand communication 7. brand loyalty…