- “Consider your personal relationship to products, services and brands.
Select a product or service or brand that you are absolutely positive
about. How would you characterize your relationship to that
product/service/brand? Select another product, service or brand that
you are absolutely negative about; what is your relationship to that?
Which personal and cultural factors might explain your relationships to
these products, services or brands? Provide relevant recommendations
to marketers (and if applicable to public policy makers) based on your
discussion”. - “Critically discuss how technology and the internet affect consumer
behaviour and the extent to which technology and the internet empower
consumers. Use examples that are relevant to the field of marketing and
consumer behaviour to illustrate your answer”.
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