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Consumer Behavior Analysis
Order Description
This is the final component of your course project. For this assignment, prepare a 10–12-page paper (not including the title and reference pages) that employs your analyses from the first two project components (that is, assignments in Units 3 and 4). Incorporate any feedback you received and additional knowledge you gained from these assignments, and fine-tune your determination of consumer characteristics of your selected product.

In this rather open-ended analysis:
•Interpret the combined impact of external and internal influences on consumer purchasing patterns, specific to your product or service. Critique consumer attitudes toward the product or service.
•Assess at least three key situations in which the product or service is used or consumed.
•Assess at least three key segments of the consumer market that may use the product or service.
•Determine linkages between segments of the consumer population and consumption situations to external and internal influences.
•Evaluate consumer need gaps. Apply consumer need analysis to the development of possible marketing opportunities or marketing strategies that reposition the selected product or service to appeal to a different market.
•Project key trends of consumer behavior that are central to marketing planning and implementation, such as social media and emerging technologies.
•Evaluate these influences, trends, and segments for the selected product or service thoroughly, and summarize the findings.
•Discuss how these influences and trends relate to marketing practices and the building of a marketing strategy for your product or service.
•Discuss how marketing leaders can leverage this information.

Considering this analysis, create at least six successful marketing strategies, developing new ways to approach the global marketplace for your product or service in a consumer-centric manner.

For this assignment, you are expected to meet the following criteria:
•Analyze the combined impact of external and internal influences on consumer purchasing patterns.
•Explain key trends of consumer behavior that are central to marketing planning and implementation.
•Evaluate how internal influences and trends relate to marketing practices and marketing strategy.
•Evaluate how external influences and trends relate to marketing practices and marketing strategy.
•Discuss how marketing leaders can leverage consumer analysis information.
•Develop successful marketing strategies, specific to your product or service, for a global economy.
•Present the analysis in a smooth manner, supported as needed by properly cited resources.

Be sure to include at least 6–8 scholarly sources supporting your work, cited and referenced per current APA.

This is the conclusion of the other paper which I will attach…..

Consumer Behavior Analysis Scoring Guide Grading Rubric
Criteria

Non-performance

Basic

Proficient

Distinguished

Explain key trends of consumer behavior that are central to marketing planning.
15%
Does not identify key trends of consumer behavior that are central to marketing planning. Identifies but does not explain key trends of consumer behavior that are central to marketing planning. Explains key trends of consumer behavior that are central to marketing planning. Analyzes key trends of consumer behavior that are central to marketing planning.

Evaluate how internal influences and trends relate to marketing practices and marketing strategy.
15%
Does not address how internal influences and trends relate to marketing practices and marketing strategy. Addresses but does not accurately evaluate how internal influences and trends relate to marketing practices and marketing strategy. Evaluates how internal influences and trends relate to marketing practices and marketing strategy. Analyzes how internal influences and trends relate to marketing practices and marketing strategy, and links the analysis to relevant theories or concepts.

Evaluate how external influences and trends relate to marketing practices and marketing strategy.
15%
Does not address how external influences and trends relate to marketing practices and marketing strategy. Addresses but does not accurately evaluate how external influences and trends relate to marketing practices and marketing strategy. Evaluates how external influences and trends relate to marketing practices and marketing strategy. Analyzes how external influences and trends relate to marketing practices and marketing strategy, and links the analysis to relevant theories or concepts.

Analyze the combined impact of external and internal influences on consumer purchasing patterns.
15%
Does not identify the combined impact of external and internal influences on consumer purchasing patterns. Identifies the impact of external or internal influences, or the analysis of the combined influences is partial or incomplete. Analyzes the combined impact of external and internal influences on consumer purchasing patterns. Analyzes the combined impact of external and internal influences on consumer purchasing patterns, and provides analysis within context of global market.

Discuss how marketing leaders can leverage consumer analysis information.
15%
Does not address how marketing leaders can leverage consumer analysis information. Discusses how marketing leaders can leverage consumer analysis information, but the discussion is inaccurate or partial. Discusses how marketing leaders can leverage consumer analysis information. Discusses how marketing leaders can leverage consumer analysis information, and provides specific, relevant examples.

Develop successful marketing strategies, specific to the selected product or service, for a global economy.
15%
Does not develop marketing strategies, specific to the selected product or service, for a global economy. Develops some marketing strategies, but does not sufficiently address global markets or does not demonstrate measures of success. Develops successful marketing strategies, specific to the selected product or service, for a global economy. Develop successful marketing strategies, specific to the selected product or service, for a global economy, and relates strategies to combined internal and external influences.

Present the analysis in a smooth manner, supported as needed by properly cited resources.
10%
Does not present analysis in a smooth manner, supported as needed by properly cited resources. Supports analysis but does not use academically appropriate sources or has errors that distract from meaning. Presents the analysis in a smooth manner, supported as needed by properly cited resources. Provides well-supported analysis, using appropriately formatted references that support the credibility of information presented.
Order Description
This is the final component of your course project. For this assignment, prepare a 10–12-page paper (not including the title and reference pages) that employs your analyses from the first two project components (that is, assignments in Units 3 and 4). Incorporate any feedback you received and additional knowledge you gained from these assignments, and fine-tune your determination of consumer characteristics of your selected product.

In this rather open-ended analysis:
•Interpret the combined impact of external and internal influences on consumer purchasing patterns, specific to your product or service. Critique consumer attitudes toward the product or service.
•Assess at least three key situations in which the product or service is used or consumed.
•Assess at least three key segments of the consumer market that may use the product or service.
•Determine linkages between segments of the consumer population and consumption situations to external and internal influences.
•Evaluate consumer need gaps. Apply consumer need analysis to the development of possible marketing opportunities or marketing strategies that reposition the selected product or service to appeal to a different market.
•Project key trends of consumer behavior that are central to marketing planning and implementation, such as social media and emerging technologies.
•Evaluate these influences, trends, and segments for the selected product or service thoroughly, and summarize the findings.
•Discuss how these influences and trends relate to marketing practices and the building of a marketing strategy for your product or service.
•Discuss how marketing leaders can leverage this information.

Considering this analysis, create at least six successful marketing strategies, developing new ways to approach the global marketplace for your product or service in a consumer-centric manner.

For this assignment, you are expected to meet the following criteria:
•Analyze the combined impact of external and internal influences on consumer purchasing patterns.
•Explain key trends of consumer behavior that are central to marketing planning and implementation.
•Evaluate how internal influences and trends relate to marketing practices and marketing strategy.
•Evaluate how external influences and trends relate to marketing practices and marketing strategy.
•Discuss how marketing leaders can leverage consumer analysis information.
•Develop successful marketing strategies, specific to your product or service, for a global economy.
•Present the analysis in a smooth manner, supported as needed by properly cited resources.

Be sure to include at least 6–8 scholarly sources supporting your work, cited and referenced per current APA.

This is the conclusion of the other paper which I will attach…..

Consumer Behavior Analysis Scoring Guide Grading Rubric
Criteria

Non-performance

Basic

Proficient

Distinguished

Explain key trends of consumer behavior that are central to marketing planning.
15%
Does not identify key trends of consumer behavior that are central to marketing planning. Identifies but does not explain key trends of consumer behavior that are central to marketing planning. Explains key trends of consumer behavior that are central to marketing planning. Analyzes key trends of consumer behavior that are central to marketing planning.

Evaluate how internal influences and trends relate to marketing practices and marketing strategy.
15%
Does not address how internal influences and trends relate to marketing practices and marketing strategy. Addresses but does not accurately evaluate how internal influences and trends relate to marketing practices and marketing strategy. Evaluates how internal influences and trends relate to marketing practices and marketing strategy. Analyzes how internal influences and trends relate to marketing practices and marketing strategy, and links the analysis to relevant theories or concepts.

Evaluate how external influences and trends relate to marketing practices and marketing strategy.
15%
Does not address how external influences and trends relate to marketing practices and marketing strategy. Addresses but does not accurately evaluate how external influences and trends relate to marketing practices and marketing strategy. Evaluates how external influences and trends relate to marketing practices and marketing strategy. Analyzes how external influences and trends relate to marketing practices and marketing strategy, and links the analysis to relevant theories or concepts.

Analyze the combined impact of external and internal influences on consumer purchasing patterns.
15%
Does not identify the combined impact of external and internal influences on consumer purchasing patterns. Identifies the impact of external or internal influences, or the analysis of the combined influences is partial or incomplete. Analyzes the combined impact of external and internal influences on consumer purchasing patterns. Analyzes the combined impact of external and internal influences on consumer purchasing patterns, and provides analysis within context of global market.

Discuss how marketing leaders can leverage consumer analysis information.
15%
Does not address how marketing leaders can leverage consumer analysis information. Discusses how marketing leaders can leverage consumer analysis information, but the discussion is inaccurate or partial. Discusses how marketing leaders can leverage consumer analysis information. Discusses how marketing leaders can leverage consumer analysis information, and provides specific, relevant examples.

Develop successful marketing strategies, specific to the selected product or service, for a global economy.
15%
Does not develop marketing strategies, specific to the selected product or service, for a global economy. Develops some marketing strategies, but does not sufficiently address global markets or does not demonstrate measures of success. Develops successful marketing strategies, specific to the selected product or service, for a global economy. Develop successful marketing strategies, specific to the selected product or service, for a global economy, and relates strategies to combined internal and external influences.

Present the analysis in a smooth manner, supported as needed by properly cited resources.
10%
Does not present analysis in a smooth manner, supported as needed by properly cited resources. Supports analysis but does not use academically appropriate sources or has errors that distract from meaning. Presents the analysis in a smooth manner, supported as needed by properly cited resources. Provides well-supported analysis, using appropriately formatted references that support the credibility of information presented.

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