Maintain a Consumer Behavior Journal of all purchases for 3 days this week. You select the days between Week Four Day 1 and Week Four Day 7. Make sure that you maintain the journal for three individual days (there should be a separate entry for each day).
5 points per entry (3 days = 3 postings x 5 points = 15 points). Postings can be accumulated through the week and then posted once you have all three entries.
Post a daily consumer behavior journal to include all items purchased that day along with the following information: (please do not list any sensitive purchases)
Item purchased
Location of purchase
Time of purchase
Following the list of purchases for each day, please write 3-4 sentences reflecting on these daily purchases and any aspect of consumer behavior found in chapter 5 of the textbook that applies. Include the page number of the consumer behavior topic. (Please note that you will answer question #4 for each day – not at the end of the entire journal.)
If you did not make purchases during a day, you can state this and then explain a consumer behavior concept that explains why you did not make any purchases.
After completing your three journal entries, it’s time to analyze your own consumer behavior. Complete the following analysis and submit the paper based on the following.
Thoroughly explain your rationale for each answer, and support your answer with terminology from Chapter Five in the textbook. The goal is to show your understanding of the concepts being studied and how they are applied.
Choose two purchases from your journals and analyze each purchase based on the following criteria.
- Describe one psychological variable that influenced each purchase. Thoroughly explain your rationale and use information from Chapter 5 in the textbook to support your conclusions. Include at least one concept along with the page number in the textbook with information about this concept to detail your answer. (6 points)
- Describe on social influence or one aspect of the purchase situation that influenced each purchase. Thoroughly explain your rationale and use information from Chapter 5 in the textbook to support your conclusions. Include at least one concept along with the page number in the textbook with information about this concept to detail your answer. (6 points)
- Explain the type of problem solving (routinized response behavior, limited problem solving, or extensive product solving) used for each purchase. Thoroughly explain your rationale and use information from Chapter 5 in the textbook to support your conclusions. Include at least one concept along with the page number in the textbook with information about this concept to detail your answer. (6 points)