Consumers product and service preferences are constantly changing

Consumers product and service preferences are constantly changing. Marketing managers must understand these desires in order to create a proper marketing mix for a well-defined market. So, it is critical that marketing managers have a thorough knowledge of consumer behavior. You were hired by one of the most prestigious marketing agencies in the world to work on promoting a high-tech robot as a consulting team. Your team needs to develop and address the following: Develop a marketing strategy Conduct a market analysis Identify the target market and segmentation Develop marketing mix Establish marketing communication Identify social media channels for marketing the product Develop the message to market the product Your team needs to develop a marketing plan and address the above items at a minimum. Feel free to add to the above items to make it comprehensive.

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