Consumers product and service preferences are constantly changing. Marketing managers must understand these desires in order to create a proper marketing mix for a well-defined market. So, it is critical that marketing managers have a thorough knowledge of consumer behavior. You were hired by one of the most prestigious marketing agencies in the world to work on promoting a high-tech robot as a consulting team. Your team needs to develop and address the following:
Develop a marketing strategy
Conduct a market analysis
Identify the target market and segmentation
Develop marketing mix
Establish marketing communication
Identify social media channels for marketing the product
Develop the message to market the product
Your team needs to develop a marketing plan and address the above items at a minimum. Feel free to add to the above items to make it comprehensive.