The United States and Latin America have been far slower than countries in Africa and Europe in adopting mobile payments technology. Why is this the case?
15-9. Further economic liberalization in Africa depends, in part, on government leaders overcoming suspicious that foreign companies want to exploit Africa. How quickly is this likely to happen?
15-10. If marketers ”think local and act local”, what are some of the new products and services that are likely to emerge from Africa in the next few years?