Imagine that you will be making a Microsoft Power Point presentation to the organization’s board of directors or other decision-making leaders (depending
upon the type of organization you are using). Your work this week will consist of two parts for the presentation.
Synthesize the key insights you have learned during the past five weeks.
Second, you will present an Integrated Marketing Communications (IMC) strategy, a pricing objective, and a pricing strategy to the board of directors. Because
this second part involves new material in the project, it will probably require the most research and analysis to complete this week’s presentation.