Site Design (3 marks)
Business software (2 marks)
Payment and Security (3 marks) each point worths 1 mark
Categorize marketing and advertising strategy and method (2 marks)
Know your competitors (3 marks)
Conclude your report (2 marks)
Evaluate the website design focusing on the eight most important factors in successful ecommerce site design (ease of use, ease of purchase, simple graphics etc.). You are required to evaluate each factor.
(Discuss possible suggestions to improve the site design).
The development of an e-commerce website requires more interactive functionalities, such as the ability to respond to user input (name and address forms), capturing customer orders for goods and services, clearing credit card transactions on the fly, consolidating price and product databases, and even adjusting advertising on the screen based on user characteristics.
(Explain the different types of software used on the website to perform the current functionalities). What can be done to improve the software?
What are the methods of payment available in the online store?
What are the technologies used on the website to secure the online transactions?
What is the current privacy policy of the online store? Outline how the information is collected and used? (What can be added to the privacy policy? Explain why?)
(What other methods can be added? Explain why?)
(What other technologies can be added? Explain why?)
Explain the current online, offline, and social media marketing strategies of the e-commerce business? (Provide photos or screenshots of your business marketing activities, What can be done to improve the marketing aspects of the business?)
Choose a website of one competitor in the same industry (locally or globally) and compare it with your chosen companys site. Indicate why the competitors website is better or worse than the chosen companys website. (What can be done by learning from your competitors experience?)
Summarize the above points and include your recommendation to improve the e-commerce business.