Customer Behavior and Loyalty

 

 

Describe why businesses study consumer behavior.
Using one past major purchase you have been involved in (for example, an appliance, a house or car, or your education), describe the process using the five stages that people go through in the buying process.
Explain how the degree of involvement impacts the purchase process decision. Include what your degree of involvement was for the product in the previous step.

 

 

 

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