Customer Engagement: A Comparison of Playing Games on Personal Computers

Using this article:

Kai Kang, Jinxuan Lu, Lingyun Guo, & Jing Zhao. (2020). How to Improve Customer Engagement: A Comparison of Playing Games on Personal Computers and on Mobile Phones. Journal of Theoretical & Applied Electronic Commerce Research, 15(2), 76-

92. https://doi-org. 10.4067/S0718-

18762020000200106

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1. Introduction:

A concise definition of a topic under consideration (this may be a descriptive or argumentative thesis, or proposal), as well as the scope of the related literature being investigated. (Example: If the topic under consideration is women’s wartime diaries’, the scope of the review may be limited to published or unpublished works, works in English, works from a particular location, time period, or conflict, etc.)