Data Analytics

Scenario: You are working as a data scientist contracted to create visualizations for your state’s government.
The state government has asked you to develop three specific data visualization solutions.
I. Background and Audience Analysis
A. Provide the background information regarding the given situation and data set(s), and determine the overall
message/information you will need to convey.
What is the research question/problem to be addressed based on each of the state’s requests?
Is the available data sufficient to deliver the intended message?
Are there any issues with uncertainty in the dataset that might influence the analysis?
B. Compare and contrast the needs and sophistication of the target audiences (state budgetary office
leadership, emergency management personnel and members of the public).
B. i. How will the overall message change for each audience?
ii. How familiar will each audience be with the issue at hand and with any specific terminology?
iii. How will things such as educational levels, age levels, primary language, cultural diversity, and so forth vary
among your target audiences?
C. C. Provide a brief explanation of why the recommended presentation methods are most appropriate for
each audience. Be sure to include communication objectives and considerations of the target audience.

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