Prepare a 5-7 page environmental analysis of a health care organization addressing both the external and internal environments.
Introduction
Note: Each assessment in this course builds upon the work you have completed in previous assessments. Therefore, you must complete the assessments in the order in which they are presented.
Health care organizations have embraced strategic management and have developed unique processes for their industry. Health care leaders have found that strategic thinking, planning, and managing strategic momentum are essential for coping with the health care industry’s dynamics. Strategic management has become the single clearest demonstration of effective leadership in health care organizations.
Health care organization leaders need to understand the external environment in which they operate. Additionally, they need to anticipate and respond to the significant shifts taking place within that environment. An organization engages in service area competitor analysis to:
Determine the geographic service area.
Analyze the competitors within that service area for strengths and vulnerabilities.
Assess the impact of its strategic actions against specific competitors.
Anticipate potential actions a competitor might make that would endanger the organization’s market position.
Analyzing competitors assists organizations in identifying their competitive advantage, the basis on which they are willing to compete with anyone.
Competency 1: Analyze organizational structure, design, culture, and climate in relation to environmental forces.
Analyze a health care organization’s external and internal environment.
Identify key industry structural features determining the forces governing competition.
Competency 3: Recommend an organizational structure and design to optimize a strategic plan.
Evaluate a health care organization’s directional strategy.
Competency 4: Communicate in a manner that is scholarly, professional, and consistent with expectations for professionals in health care administration.