Developing S.M.A.R.T Goals and Positioning Statement

      Develop one clear, specific, and achievable marketing objective for a business of your choice. How would you use marketing research to help you identify the marketing objective? Articulate the marketing objective using the attached template Develop a positioning statement, create an infographic that describes four key areas of consideration ( please use the attached infographic template ). Review the positioning statements below. Choose Option 1 or Option 2 to create a positioning statement for your product/service. Option 1 - Positioning Statement Geared to a Specific Competitor For [target market/consumer] that need [your product/service] that [solves your customer’s needs or problems effectively]. Unlike[name of competitor], our product [competitive advantage].