Description
This will be regarding the case study of South Africa, Cape Town
Report: 2,200 words
- Combine swot analysis for Cape Town as a brand
- Swot analysis for cape town’s digital brand
- Conduct a marketing campaign – market segmentation according to BOTH SWOT (points 1 and 2) analysis conducted
- Structure:
A. should include market segmentation – targeted market
B. Value proposition
C. Communication preferred channels: pre-dominantly to focus on
D. Brand positioning: tactics used for brand personality, brand appeal, gamification and main message with regulatory focus used
E. Justified answered with presenting an analysis of market and suggestions
Summary: 250 words - Focuses on targeted market and key areas of focus