1- Start with the evolution of the e-commerce and fashion apps in the world this last decade.
2- Then explain the different manners and channel of consummation via e-commerce.
3- How the brand and retailers ( high end and fast fashion) adapt their self with the new way of consumption of
the generation z ( what they do to attract them, what this generation are looking for) please find many articles for
this part.
4- Check at least 8 fashion apps, summarize what their propose and give recommendations how to improve it or
what are the pros and cons. Also find if they are really successful or not for each of them. Mention these apps:
https://www.forbes.com/sites/sboyd/2018/06/30/fashion-apps-you-should-be-using/#59a735ef18de and the app:
Mallzee