- Is brand management a practice in MacIntyre’s sense of the term? How about business administration more broadly?
If you believe they are practices:
–identify the internal goods of each and the virtues that underpin them, and explain the relationship between the internal goods of business adm and/or brand management and the external goods that may come to an excellent practitioner in this society
If you believe they are not practices:
–Explain why they fail to be, drawing on MacIntyre’s concepts to do so.
- Consider the following articles about General Motors pertaining to their activities in the face of deadly defects their customers were exposed to. Then:
a. Offer an ethical analysis of their conduct (from the documents available) from the standpoint of one or more of the ethical theories we visited with. You may also find additional information on this case pertinent to answering this question.