Ethics and Product Consumption Paper
Select a company with a reputation for ethical business practices.
Write a 1,050 to1,040 word paper in which you complete the following:
1) Evaluate the company’s past performance marketing their product using the six pillars of the marketing code of ethics—honesty, responsibility, caring, respect, fairness, and citizenship.
** Be sure to discuss each pillar separately.
2) Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments (these are only suggestions; there are many other choices to select that would apply to your selected company).
**Please provide specific details
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