Final essay – a case study of best buy
Relates to Learning Outcomes:
? Appreciate the nature of business research and the research process. ? Evaluate, critically, the quality of secondary data and published business research. ? Determine the appropriateness of qualitative and quantitative methods to meet business research objectives. ? Design and present a research proposal to meet information needs in relation to solving a business problem.
Assessment Housekeeping: You are required to follow the University’s regulations regarding plagiarism and citing sources and references used. Assignments may not be submitted late. Marking penalties for late submission will follow the University regulations for PMC and late submission.
Submission of Assessment: Please submit an electronic copy of your assessment via Turnitin on Blackboard, submissions of further digital materials, such as apps, webpages, etc, must be agreed with your adviser. The electronic copy may be in either Word or PDF, and you should ensure that the file name includes your surname.
Criteria Marks Abstract and Introduction 20 Literature review and References 30 Research methodology 25 Discussion and results presentation 15 Conclusions 10
Applied Business Research & Analysis (Business Research)
Assignment Brief – Final assessment component – Written Assignment/Essay
Form and Content of the Assignment
Final assessment components must be presented in a standard physical form. Your assignment must be printed on A4 paper, and spiral bound. For purposes of assessment, we require two hard copies and one electronic copy of the report. If you wish your project to be kept from public view you must include on the title page the word ‘Embargoed:’ and a date when this can be lifted. Project reports without an embargo may be placed on the shelves in the University Library and e-copies may be created.
The paper used must be A4, except that larger sheets may be used for large illustrations, provided these are supplied folded down flat and neat with A4 dimensions. Typing of 1.5 line spacing is required, with a margin of at least 1.5 inches on the left hand side, and at least half an inch on each of the other three sides. You are required to number the sections of your work and use page numbering.
Due to the varied nature of individual projects, each one will require different written sections. However, the general style of layout should be similar to that in academic works and journals. That is, there should be an introduction, the main body of the work, a conclusion, and a final reference list. Harvard referencing style should be utilised. You are required to demonstrate appropriate selection, use and evaluation of tools, methodology and techniques through the written report. The practical work that took place must also be represented (pictures and/or screenshots may be used). You should discuss a draft outline of your project report with your adviser as they will be the first marker for your report.
The final project report should be 3,500 – 4,000 words (Do not exceed the word limit as a penalty will be applied. Do not include references in the word count).
You must state the word count at the end of your report.
introduction – Professionally presented context specific introduction to a detailed and well-considered project.
Main body of the report – Professionally written with extensive use of project specific information. Detailed work, critical evaluation and a consistent thread of information for the purposes of representing the project. Appropriately detailed and concise where required. High level of commitment is evident.
Conclusion – Professional and thorough summary of the main points and central argument.
References – correct use and formatting of all citations and references (Harvard) Excellent range of references and citations – correctly formatted. Displays a level of professionalism
Style and Presentation -Excellent structure, all guidance followed accurately.
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