• Provide a summary of the sport initiative you are pitching. This overview should include the following
information.
◦ A description of the initiative.
◦ Potential user groups
◦ Facility requirements (including any special features) and proposed venue/location.
◦ Equipment requirements
◦ Time Frame (season, month, day, timing)
◦ Potential partnerships
◦ Staffing requirements
• This component will be prepared in a word document using sub-headings or chart form.
Part B – Market / Competitor Overview 10 marks
• Provide information on 2 similar initiatives or competitors in the surrounding area or industry. This
should include details on pricing, user groups, timing and program content. If direct competitors don’t
exist, you can provide some information on the current market for this type of venture.
• Describe how are you planning to differentiate yourself in the market.
• This component will be prepared in a word document.
Part C – Financial Overview 15 marks
• Provide a brief financial overview of this venture. This should include highlights of the following
information:
o Expected revenue streams
o Pricing, including how you determined your rates and any price differentials used.
o Major expense categories.
o Projected capacity or sales
o Projected net result for budget (profit or loss)