- What is competition like in the activity tracking industry? How strong is the competitive strength of buyers?and
suppliers? New entrants and substitute products? Rivairy among competing sellers? Prepare a Five Forces Model of
Competition to support your conclusions. - How would you best describe Fitbit's competitive strategy?
- Perform a SWOT analysis for Fitbit. What are the company’s primary strengths and weaknesses? What external opportunities and threats exist?
- Analyze the company’s financial performance. Do trends suggest that its strategy is working?
- What recommendations would you make to Fitbit management to address the most important strategic issues facing
the company?