Description
(Suggestion: Do yourself a favor, and choose a well-documented product launch. Focus on the marketing activities, not the product itself.)
Tell me about a new food product that you’ve tried. Spend a half hour on the internet, researching the product launch. What company made the product? Where are they located? Is the product you selected a line extension? Is it made in an interesting way? How is it different from previous products? If so, what can you tell me about the original product?
Report on the initial marketing of the product. Whom was it marketed to? What consumer need was it trying to address?
After you’ve reported on the work that went into launching the product, tell me your consumer opinion of the product? Is the product still available?
Be sure to include the websites you visited.