“Freshippo: Business Model Evolution in Alibaba’s Retail Platform”

 

 

Based on the case information, prepare an analysis of the case addressing the following prompts:

1) Prepare a business model canvas for the group outlining the 9 elements of the business model

2) Explain what value Freshippo has created for its customers using the value proposition tool or value map, A Word template for a value map can be downloaded from https://neoschronos.com/download/value-proposition-canvas/docx/ (It is also attached)

3) How well do you think are the customers’ problems and solutions offered by the group aligned?

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