As the Patient Experience Officer for a newly-established cancer treatment center based in the city of Dallas, TX. Formal market research for Dallas, TX is required. This entity will be named Plymouth Cancer Center and it will offer the usual and customary array of services provided by establishments dedicated to cancer treatment. The cancer treatment facility will offer embedded elements into the care experience that go beyond the mere delivery of excellent cancer treatment services, effectively establishing a Good Samaritan program. Develop a proposal identifying and detailing at least five unique features that can be incorporated to “Wow!” patients and improve the patient experience. As unique features are requested, you, of course, must conduct market research, investigating what currently is being done by area competitors in order to ensure the development of truly novel enhancements.
900 words, APA format with at least 10 references (5 included here and available via the MEDLINE database)