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Identify the needs and requirements the management of an SME have of a CRM implementation (including the unstated needs that become evident during the research) and matching the needs against the key aspects of CRM

1. Select, evaluate and apply critical management thinking to an organisational issue or problem.
2. Critically evaluate the techniques and processes used to investigate an important organisational issue or problem.
3. Synthesise information to arrive at a coherent conclusion.
4. Critically evaluate the implications for the recommendations presented.
5. Critically reflect on his or her development of knowledge, skills and techniques used during the preparation of the dissertation.

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