International Business Case study
1. Summarize the case by creating 10 key facts linked to specific course terms or concepts with 10 inferences. from the case attached
2. By applying the factors used in the market screening process, and a depth analysis of information in the case justify whether rocky mountain bikes should enter the Asian market through either main land China or Taiwan based on the level of information outlined in part 2 of the case. Is there any adequate data provided to determine between the 2 regions? If not what additional screens might be necessary for James to complete before he can decide on the selection of the foreign market in which to expand. (only answer is what additional screens would James need to complete the data that is a answer for question 3).
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